Sökning: "Rebecca Buvari"

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  1. 1. A Channel Approach to Fashion

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
    Nyckelord :Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

    Sammanfattning : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. LÄS MER