Sökning: "Rebecca Huber"

Hittade 2 uppsatser innehållade orden Rebecca Huber.

1. 1. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecca Huber; Linnéa Lindgren; [2018]
   Nyckelord :Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

   Sammanfattning : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. LÄS MER

3. 2. Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :REBECCA HUBER; LINNÉA LINDGREN; AUDREY-ANN B. PAQUETTE; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER