Sökning: "Rebecca Ketola"

Hittade 2 uppsatser innehållade orden Rebecca Ketola.

  1. 1. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sandra Norrman; Rebecca Ketola; [2020]
    Nyckelord :crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Sammanfattning : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. LÄS MER

  3. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Rebecca Ketola; Sandra Norrman; [2019]
    Nyckelord :UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Sammanfattning : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. LÄS MER