Sökning: "Rebecca Linden"
Hittade 2 uppsatser innehållade orden Rebecca Linden.
1. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. LÄS MER
2. Att vara eller inte vara personlig, det är frågan
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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