Sökning: "Rebecca Manhem"

Hittade 1 uppsats innehållade orden Rebecca Manhem.

  1. 1. Characteristics of Early Adopters and Early Majority Adopting a Vertical Social Network : A case study of the applicability of the Diffusion of Innovations theory in a Vertical Social Network

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sophie Hantman Kollén; Rebecca Manhem; [2019]
    Nyckelord :Vertical social network; user growth; diffusion of innovations; technology adoption lifecycle; user characteristics of adopters; the chasm; early adopter; early majority; Vertikala sociala nätverk; användartillväxt; innovationsspridning; technology adoption lifecycle; karaktärsdrag av användare; klyftan; tidiga användare; sena användare;

    Sammanfattning : To remain relevant, even the successful social networks need to evolve. Vertical Social Networks (VSN) are the response of this, satisfying people who are seeking more niched and personalized content. However, this is a highly competitive environment where taking advantage of the first mover advantages is crucial for the future success. LÄS MER