Sökning: "Rebecca Stark-Nässlin"

Hittade 2 uppsatser innehållade orden Rebecca Stark-Nässlin.

1. 1. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Nyckelord :Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Sammanfattning : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. LÄS MER

3. 2. Digital Internal Communication : An invetsigation of digital communication tools used within three organizations and employees' attitudes towards these tools

   Kandidat-uppsats,

   Författare :Rebecca Stark Nässlin; Emelie Gustafsson; Amanda Åman; [2018]
   Nyckelord :;

   Sammanfattning : .... LÄS MER