Sökning: "Rebecka Ölund"

Hittade 2 uppsatser innehållade orden Rebecka Ölund.

1. 1. Business Model Transition in an incumbent firm

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marie Larsson; Rebecka Ölund; [2023]
   Nyckelord :Business Model Innovation; BMI process; BM transition; Intra-organizational tensions; Middle Managers;

   Sammanfattning : Business model innovation has become increasingly important for firms to remain competitive in the market. Although a vast body of research has explored the business model innovation process, less research has been devoted to the implementation phase. LÄS MER

3. 2. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Elin Jönsson; Rebecka Ölund; [2021]
   Nyckelord :Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

   Sammanfattning : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. LÄS MER