Sökning: "Rebecka Corell"

Hittade 4 uppsatser innehållade orden Rebecka Corell.

  1. 1. Swedbank's never-ending crisis

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Corell; Rebecca Roos; Mikaela Vanselius; [2021]
    Nyckelord :Crisis management; Brand management; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. When you are kindly asked to stay at home

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Corell; Therese Mössler Färdig; [2021]
    Nyckelord :Digital services; Covid-19; Elderly; UTAUT2; Perceived risk; Business and Economics;

    Sammanfattning : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. LÄS MER

  4. 3. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
    Nyckelord :Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. LÄS MER

  5. 4. The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecka Corell; Kajsa Horn; [2020]
    Nyckelord :news aggregators; algorithms; UTAUT2; multiple regression; perceived risks; filter bubbles; democracy; risk communication; Social Sciences;

    Sammanfattning : The purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional parameter - perceived risk - was significant for the use and acceptance of news aggregators. LÄS MER