Sökning: "Rebecka Fallenkvist"
Hittade 1 uppsats innehållade orden Rebecka Fallenkvist.
1. “I don’t care” : Describing digital natives emotional response towards provocative advertising
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. LÄS MER
Resultatsidor:
1