Sökning: "Rebecka Post"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden Rebecka Post.

  1. 1. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    Kandidat-uppsats, Jönköping University

    Författare :Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Nyckelord :Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Sammanfattning : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. LÄS MER

  3. 2. The Influence of Institutional Investors on Initial Coin Offering Performance

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Rebecka Mofors; Maja Strömberg; [2022]
    Nyckelord :Initial coin offering; Entrepreneurial finance; Crowdfunding; Cryptocurrencies; Institutional investors;

    Sammanfattning : The popularity of raising capital through Initial Coin Offerings and the rapidly evolving cryptocurrency market calls for a deeper understanding of success factors that can predict ICO success. In this paper, we examine the influence of institutional investors on ICO success by measuring the token's Buy and Hold Abnormal Returns and the venture's operational progress 180 days after the first day of trading. LÄS MER

  4. 3. Barnmorskors erfarenheter av yttre pudendusblockad postpartum : En intervjustudie med barnmorskor i förlossningsvården

    Magister-uppsats, Linnéuniversitetet/Institutionen för hälso- och vårdvetenskap (HV)

    Författare :Ajla Husić; Rebecka Juréen; [2022]
    Nyckelord :Inspection; Midwife; Postpartum; Pudendal Nerve Block; Suturing; Pudendusblockad; barnmorska; postpartum; inspektion; suturering;

    Sammanfattning : Bakgrund: Inom förlossningsvården används en typ av bedövning kallad pudendusblockad (PDB). Denna bedövning kan administreras på två olika sätt; antingen genom så kallad inre eller yttre teknik. Den yttre tekniken introducerades 2015, dess praktiska för- och nackdelar är ännu inte utförligt dokumenterade i litteraturen. LÄS MER

  5. 4. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Elin Jönsson; Rebecka Ölund; [2021]
    Nyckelord :Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Sammanfattning : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. LÄS MER

  7. 5. Closing the Loop : Integrating Circularity within the Fashion Industry's Post-Retail Activities

    Kandidat-uppsats, Jönköping University/HLK, Globala studier

    Författare :Amina Johansson; Rebecka Stubb; [2021]
    Nyckelord :Environmental sustainability; fashion industry; circularity; post-retail; H M; Lindex; Gina Tricot; Miljömässig hållbarhet; modeindustrin; cirkularitet; post-retail; H M; Lindex; Gina Tricot;

    Sammanfattning : The fashion industry has historically been seen as synonymous with many unsustainable practices, such as overproduction, pollution, and mass-consumption. Today, many fashion brands are putting more attention to sustainability and are engaging in activities aimed at making the industry more environmentally friendly. LÄS MER