Sökning: "Rebecka Törngren"

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  1. 1. Värdet av självbetjäningstjänster : En studie om organisatoriska effekter av SST i B2B-relationer

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Erik Strand; Rebecka Törngren; [2016]
    Nyckelord :value creation; co-creation; service; b2b; sst; self-service; value; värdeskapande; värde; samskapande; service; tjänster; b2b; självservice; sst;

    Sammanfattning : The adopting of self-service technologies (SST) has for years been used as a vehicle for delivering service in aim to create value. The popularity of SST has recently increased within organizations and suppliers struggle to persuade customers to adopt the technique in order to co-create value for both customer and supplier. LÄS MER