Sökning: "Rebecka Vredin Nordberg"

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  1. 1. Survival of the Broadest

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Julia Borgström; Rebecka Vredin Nordberg; [2020]
    Nyckelord :Broadcasting; Case Study; Telecom; TV Value Chain; Vertical Integration;

    Sammanfattning : This thesis investigates the main reasons for Telia Company's acquisition of Bonnier Broadcasting, announced on July 20, 2018, with which a telecom operator and TV distributor integrated upstream in the TV value chain by acquiring a broadcaster. We find that the transaction, in essence, was a defensive move, aiming to improve the companies' standings in the changing TV value chain and strengthen Telia Company's core, telecom network operations. LÄS MER