Sökning: "Rebecka Wiking"

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  1. 1. The boom of the brewery industry : A qualitative analysis of the current bubbling trend that has washed over the Swedish market

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Rebecka Wiking; Armin Tayefeh Morsal; [2019]
    Nyckelord :Microbrewery; craft beer; trend; marketing; Mikrobryggeri; hantverksöl; trend; marknadsföring;

    Sammanfattning : The number of microbreweries in Sweden has shown a huge increase over the last few years. The massive expansion concerns professionals as well as civilians, and the purpose of this thesis is to examine what factors answers for this boom. This was proceeded through qualitative interviews with different professions within the business. LÄS MER