Sökning: "Rebin Naderi"

Hittade 2 uppsatser innehållade orden Rebin Naderi.

  1. 1. The Consumer Education Journey

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebin Naderi; William O'Riordan; [2020]
    Nyckelord :Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Sammanfattning : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. LÄS MER

  3. 2. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Nyckelord :Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. LÄS MER