Sökning: "Recency-Frequency-Monetary"

Hittade 2 uppsatser innehållade ordet Recency-Frequency-Monetary.

1. 1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Yidan (Nickia) Liang; [2023]
   Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

3. 2. En fallstudie om kundlojalitet med Recency-Frequency-Monetary-modeller

   Uppsats för yrkesexamina på avancerad nivå, Institutionen för ekonomi och informatik

   Författare :Niklas Glamheden; Viktor Wemminger; [2004]
   Nyckelord :Recency-Frequency-Monetary; RFM; Kundlojalitet; Sällanköpsvaruhandel; Detaljhandel; Databaser; Marknadsföring;

   Sammanfattning : .... LÄS MER