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  1. 1. Recruiting Through the Grapevine : The relevance of employee referral programs within the field of employer branding

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Isabella Nilsson; Mikaela Löjdqvist; [2016]
    Nyckelord :employer branding; employee referral programs ERP ; employee value proposition EVP ; recruitment; staff-word-of-mouth SWOM ; word-of-mouth WOM ;

    Sammanfattning : AbstractTitle: Recruiting Through the Grapevine - The relevance of employee referral programs within the field of employer branding Date: 2016-06-03 Authors: Mikaela Löjdqvist & Isabella Nilsson Course: Bachelor Thesis in Business Administration (FOA214), 15 HP University: Mälardalen University Academia: School of Business, Society and Engineering Supervisor: Magnus Hoppe Examiner: Eva Maaninen-Olsson Co-assessor: Konstantin Lampou____________________________________________________________________________ Research question: How do employee referral programs, as a part of the recruitment process, connect to the employer brand of a company?  Purpose: Understanding the correlation and connection between the two concepts, employer branding and employee referral programs, may help companies recognize the importance of using such programs as a stable foundation of their recruitment process. Thus concurrently, identifying the consequences that the employer brand presents, has on the employees and their willingness to recommend. LÄS MER