Sökning: "Regzedmaa Bayar"

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  1. 1. What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Regzedmaa Bayar; Dolgorsuren Chandmani; [2010]
    Nyckelord :advertising; advertising message appeal; value appeal; life value; lifestyle;

    Sammanfattning : This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. LÄS MER