Sökning: "Relational Market Entry Strategy"

Hittade 1 uppsats innehållade orden Relational Market Entry Strategy.

  1. 1. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Nyckelord :B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Sammanfattning : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. LÄS MER