Sökning: "Relational Market Entry Strategy"
Hittade 1 uppsats innehållade orden Relational Market Entry Strategy.
1. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. LÄS MER
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