Sökning: "Relationship Selling"
Visar resultat 1 - 5 av 163 uppsatser innehållade orden Relationship Selling.
1. Framtidens copywriter är AI - eller? : En experimentell studie som undersöker relationen mellan generativ artificiell intelligens och copywritingkompetensen inom kommunikatörsprofessionen
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : The purpose of the study was to examine whether it was possible to discern any effect on the perception of the content of a copytext in terms of credibility and conviction, depending on whether the writer was ChatGPT or a human copywriter, and whether it was possible to discern any effect on the perception of the writer in terms of creativity and professionalism. To achieve the purpose of the study, the following questions were formulated: 1. LÄS MER
2. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER
3. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER
4. Insider sales
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Course: BUSN79 - Degree Project in Accounting and Finance Authors: Simon Nyström, Axel Åkerström Advisor: Reda Moursli Key words: Selling owners, IPO, underpricing, analyst coverage, quiet period Purpose: The purpose of this thesis is to investigate if insider sales in initial public offerings affects the level of underpricing in the Swedish stock market. We further aim to evaluate if prestigious underwriters with affiliated high-quality analysts have a moderating effect on the relationship between insider sales and underpricing. LÄS MER
5. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER
