Sökning: "Relaunch"

Visar resultat 1 - 5 av 10 uppsatser innehållade ordet Relaunch.

  1. 1. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
    Nyckelord :Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

    Sammanfattning : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. LÄS MER

  3. 2. Spelen som aldrig växte upp : Nostalgi och dess plats i användarupplevelser av spel

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Amanda Hemgren; Natalie Esseen; [2019]
    Nyckelord :digitala spel; nostalgi; användarupplevelser;

    Sammanfattning : Since its commercial outbreak during the 1970’s, digital games have grown to become one of the foremost ways of entertainment. A recent trend that can be observed in the game industry is to remake old games, relaunch classic titles and develop new games in a distinct “retro” style. LÄS MER

  4. 3. Youth Cohorts and the Risk of Conflict Recurrence: A Global Quantitative Analysis

    Master-uppsats, Uppsala universitet/Institutionen för freds- och konfliktforskning

    Författare :Eva Froneberg; [2019]
    Nyckelord :youth; youth bulge; demography; post-conflict; conflict recurrence;

    Sammanfattning : While the role of youth in post-conflict settings has increasingly gained policy attention, systematic academic studies on this topic remain scarce. This research adds to existing literature by the youth bulge theory of conflict onset to a post-conflict setting. LÄS MER

  5. 4. Naken och stolt, eller bara blottad? : - En komparativ studie av American Apparel:s framställning av kvinnor i reklam

    Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Evelina Niva Wonevik; Therese Holm; [2018]
    Nyckelord :American Apparel; femvertising; stereotyp; representation; reklam; semiotik;

    Sammanfattning : I denna uppsats granskas företaget American Apparel:s tidigare och nuvarande bildkommunikation. Företaget har kritiserats otaliga gånger för sin sexistiska porträttering av kvinnor i reklam, vilket är en av faktorerna som har tvingat företaget till en nylansering. LÄS MER

  7. 5. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    Magister-uppsats, Högskolan i Halmstad

    Författare :Julia Bissdorf; [2016]
    Nyckelord :Product relaunch; product modification; consumer goods; advertisement; communication;

    Sammanfattning : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. LÄS MER