Sökning: "Relevance Theory"
Visar resultat 1 - 5 av 766 uppsatser innehållade orden Relevance Theory.
1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER
2. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels
Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskapSammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER
3. Exploring Parasocial Relationships Formed in Isolation
Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER
4. Klimatrubrikens påverkan på läsarens intresse : En kvantitativ och kvalitativ analys om vad för klimatrubriker ungdomar tenderar att lockas av
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : The purpose of this study was to identify what kind of climate headlines that people aged 18 to 25 think are most interesting and attractive. The theoretical framework used in the essay is framing theory and relevance theory. Framing theory is used to understand how journalists think when they form a headline. LÄS MER
5. Weaponizing Ambiguity : How do nationalist political attitudes in pre-election periods influence anti-immigrant voting in the MENA region?
Kandidat-uppsats, Uppsala universitet/Institutionen för freds- och konfliktforskningSammanfattning : This research paper explores the effect of nationalist attitudes on anti-immigrant voting, focusing on the securitisation of migrants and its influence on anti-immigrant sentiments as a causal mechanism. Previous research indicates a correlation between shock events such as a vast influx of migrants and the perception of competition as precursors to anti-immigrant voting. LÄS MER
