Sökning: "Reneé Erlandsson"
Hittade 2 uppsatser innehållade orden Reneé Erlandsson.
1. Regeneration in Seasonal Organizations : A Case Study of the Seasonal (re)creation of Astrid Lindgren’s World as “the same”
Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background Explore the mystery of seasonal organizations and how they are able to (re)create themselves as “the same” after a period of dormancy. Aim To find out the organizational mechanisms that enables such (re)creation. LÄS MER
2. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. LÄS MER