Sökning: "Repurchase intention"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Repurchase intention.

1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Rasmus Nilsson; Rawan Abdulraham; [2022]
   Nyckelord :Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

   Sammanfattning : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. LÄS MER

3. 2. How an open and encouraging approach to customer complaints can reduce churn - An experimental study focused on customer interactions in SaaS companies followed a service failure

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tobias Jönsson; Gabriel Jönsson; Elias Nilsson; [2022]
   Nyckelord :Software as a service; Churn; Customer complaint; Customer complaint behaviour; Dissatisfaction; Negative word-of-mouth; Repurchase intentions; Service failure; Business and Economics;

   Sammanfattning : Purpose: This thesis mainly aims to investigate how an open and encouraging approach to customer complaints can affect churn in software as a service companies. This by examining how the approach affects the presentation of complaints, dissatisfaction, negative word-of-mouth and customers repurchase intention followed by a service failure. LÄS MER

4. 3. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Jiqing Chen; [2022]
   Nyckelord :Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

   Sammanfattning : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. LÄS MER

5. 4. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Mengjiao Qian; [2021-07-02]
   Nyckelord :Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

   Sammanfattning : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. LÄS MER

7. 5. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Minki Park; [2020]
   Nyckelord :;

   Sammanfattning : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. LÄS MER