Sökning: "Reputation and Reputational Corporate Brand Crisis"

Hittade 4 uppsatser innehållade orden Reputation and Reputational Corporate Brand Crisis.

1. 1. Which is the lesser evil? A quantitative study on reputational crises' impact on consumer based brand equity

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Johan Palmqvist; [2017]
   Nyckelord :Consumer based brand equity; Corporate ability; CSR; reputational crisis; quantitative;

   Sammanfattning : A brand reputation is constantly in danger of being tarnished whether it is by their owninability to meet consumers’ standard when it comes to product quality, their disregardfor ethical business, or being unlucky with the force of nature. But one crisis is seldomlike another, and neither are their effects. LÄS MER

3. 2. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Eric Eichinger; Jens Gudacker; [2016]
   Nyckelord :Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER

4. 3. Social Media Communication during a Corporate Brand Crisis: The Case of Findus

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Miriam Ipsen; Malin Jönsson; [2013]
   Nyckelord :Social media; Crisis Management; Corporate Branding; Reputation and Reputational Corporate Brand Crisis; Business and Economics;

   Sammanfattning : The purpose of the research is to explore how social media can be used in order to handle a corporate brand crisis and to analyze how consumers respond to and reason regarding crisis communication in social media. The study is conducted with a qualitative case study approach. LÄS MER

5. 4. Anseende - Hot or Not? : En explorativ studie i hur stora svenska företag ser på begreppet anseende

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Josephine Björk; Sahar Hallal; [2010]
   Nyckelord :corporate reputation; reputational crisis; Corporate Social Responsibility; brand; reputation management; stakeholder;

   Sammanfattning : There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. LÄS MER