Sökning: "Reputation"

Visar resultat 21 - 25 av 1300 uppsatser innehållade ordet Reputation.

  1. 21. Measurement of Business Incubator Performance by Governments: Studying the Practices in the Nordic Region

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Firuza Alizada; [2023-07-19]
    Nyckelord :business incubators; incubator financing; return on investment; public business incubators; government-supported business incubators; evaluation of incubation policy;

    Sammanfattning : This master thesis aims to investigate the measurement of business incubator performance by governments. Business incubators play a vital role in nurturing startups, promoting innovation, and fostering economic development. LÄS MER

  3. 22. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 23. TVÄTTEN I ÖKNEN En diskursanalys av svensk och qatarisk mediebevakning av fotbolls – VM i Qatar

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Linus Andersson; [2023-04-14]
    Nyckelord :Sportswashing; Qatar; Soft power; Soft – disempowerment; Orientalism; Values; Media; Culture;

    Sammanfattning : The FIFA World Cup 2022 in Qatar is amongst the most controversial sporting events in history. The country is accused of using the tournament as a political tool in order to launder its reputation and profile itself as attractive for future investment and tourism. LÄS MER

  5. 24. KLAR(N)A? FÄRDIGA? SMOOOTH. En retorisk analys av Klarnas kommunikation

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Julia Mohn; Hedda Seebass Svensson; [2023-03-10]
    Nyckelord :Varumärke; positionering; differentiering; kändisar; retorik;

    Sammanfattning : Executive summary Klarna is a Swedish fintech company founded in 2005 by three students at the Stockholm School of Economics. The company's aim was to make it safer and easier for people to shop online. Today, Klarna's overall goal is still to make online payments simple, secure and flexible. LÄS MER

  7. 25. Att intervjua en populist En samtalsanalytisk fallstudie av nyhetsintervjuer med Donald Trump

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Zuzanna Ratka; [2023-03-10]
    Nyckelord :Interaction; Conversation Analysis; Face; Interview; Interaction;

    Sammanfattning : Abstract Title: Interviewing a Populist – A Conversation Analytical Study of Interviews with Donald Trump Author: Zuzanna Ratka Level: Bachelor thesis in Journalism Term: HT 2022 Supervisor: Mathias Färdigh The purpose of this case study is to examine the interaction between American journalists and Donald Trump in news interviews during the time Donald Trump ran for president in 2016. The interviews are analyzed using Conversation Analysis in order to acquire knowledge regarding populism and its growing influence in politics throughout the world. LÄS MER