Sökning: "Resource based theory and Advertising agency"

Hittade 1 uppsats innehållade orden Resource based theory and Advertising agency.

  1. 1. Relatinoship Building and Management - Aligning the Advertising Agency-Client Relationship

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ryan Eriksson; Louise Hagströmer; Peter Irinarchos; [2006]
    Nyckelord :Relationship building and management; Transaction cost; Network theory; Resource based theory and Advertising agency; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Relationship building and management – Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer Kedström, Catharina Norén. LÄS MER