Sökning: "Responsstadiet"

Hittade 1 uppsats innehållade ordet Responsstadiet.

  1. 1. Inte bara en kommentar : En studie om krishantering på sociala medier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Malin Pettersson; Amanda White; [2014]
    Nyckelord :Crisis Management; Crisis Communication; Crisis Response; Response stage; Social Media; Preventable Crisis; Findus; Max; Parken Zoo.; Krishantering; Kriskommunikation; Krisrespons; Responsstadiet; Sociala medier; Kriser som hade kunnat förhindras; Findus; Max; Parken Zoo.;

    Sammanfattning : Abstract Title: It’s not just a comment – a study about Crisis Management on Social Media Author: Malin Pettersson 910624 and Amanda White 920310 Year: Spring 2014 Level: Bachelor degree Department: School of Business and Economics Supervisor: Carina Holmgren Examiner: Frederic Bill   Purpose: The purpose of this paper is to develop and test a theoretical model for Crisis Management on social media.   Method: The overall literature that was found consisted of traditional Crisis Management and the communication that goes with it, and it was mainly written for traditional channels such as newspapers. LÄS MER