Sökning: "Retail Revitalisation"

Hittade 1 uppsats innehållade orden Retail Revitalisation.

  1. 1. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katharina Bierling; Alexandra Hagman; [2018]
    Nyckelord :Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Sammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER