Sökning: "Retail internationalization"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden Retail internationalization.

  1. 1. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Asif Khan; Ahmed Ali Shafiq; [2021]
    Nyckelord :Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Sammanfattning : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. LÄS MER

  3. 2. Är hållbarhet genomförbart? Förutsättningar för SME retailers att agera miljömässigt hållbart på sina internationella marknader

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Astrid Olsson; Alexandra Pavlov; [2020]
    Nyckelord :Internationalization; International expansion; Environmental sustainability; SME; Retail;

    Sammanfattning : Retail companies and customers are becoming increasingly involved in environmental sustainability and the retail industry is becoming more international every day. The purpose of this study is to fill the theoretical and empirical gap between the research fields of internationalization and environmental sustainability amongst SME retailers. LÄS MER

  4. 3. Make Banking Simple Again : A multiple case-study about the internationalization of the largest online retail banks in Europe

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Sandro Lehmann; Anna Nilsson; [2020]
    Nyckelord :Online Bank; Retail Banking; Fintech; Internationalization; Financial Inclusion;

    Sammanfattning : Digitalization is increasing in our society and continues to move in that direction. The shift from traditional banks to online banks is becoming more popular, and with an online bank, the international markets open. Although previous research about internationalization exists, there is no in-depth research on the specific topic of online banks. LÄS MER

  5. 4. Konsten att knäcka internationaliseringens digitala klädkod - En fallstudie om påverkande faktorer i svenska modeföretags användande av digitala försäljningskanaler i internationaliseringsprocessen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linnéa Alexandersson; Jessika Bengtsson; [2020]
    Nyckelord :Digitalization; E-commerce; Fashion; Globalization; Internationalization;

    Sammanfattning : Due to recent development within digitalization, new opportunities have risen for small and medium-sized companies to go international. Within the retail industry, the internationalization process is to a large extent facilitated by the use of online sales channels such as e-commerce. LÄS MER

  7. 5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER