Sökning: "Retail mix"
Visar resultat 21 - 25 av 49 uppsatser innehållade orden Retail mix.
21. Traffic calming as retail planning - the case of nørrebrogade
Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiSammanfattning : Traffic calming is often recognized as an effective policy to create sustainable and vibrant urban environments. The techniques of traffic calming does however challenge the often assumed aspect that an effective accessibility for cars is essential for successful retail spaces. LÄS MER
22. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. LÄS MER
23. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Teknisk logistikSammanfattning : Problem -‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. LÄS MER
24. E-tailmixen - Hur Konkurrerar Detaljister i Den Digitala Kanalen?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This paper investigates how the retail marketing mix can be defined for e-tailing. The 4P:s of marketing, invented by McCarthy 1960, are still taught in marketing classes at universities around the world. LÄS MER
25. Strategi, Läge & Varumärke
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. LÄS MER