Sökning: "Retailer Strategy"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden Retailer Strategy.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  3. 2. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Chandraprabha Jha; [2023-02-01]
    Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

  4. 3. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lauriane Martine Jambu; Nina Lotz; [2023]
    Nyckelord :digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Sammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER

  5. 4. Healing or Harmful? A case study of healing crystals supply chain and how transparency can work as a tool for retailers when developing a sustainability strategy

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linnéa Graflund; Elena Paanalahti; [2022-07-01]
    Nyckelord :gemstone mining industry; Green Supply Chain Management; Supply Chain Transparency; Supply chain;

    Sammanfattning : The market for healing crystals has exploded in recent years due to increased consumer interest in the ‘healing’ qualities it may offer. The main problems within the healing crystal industry is the unsafe and unethical labor conditions among others, but the most critical part is the lack of transparency within the supply chains which leaves consumers and retailers unknowing of the actual social, environmental and economic impacts of crystals. LÄS MER

  7. 5. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

    Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
    Nyckelord :Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

    Sammanfattning : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. LÄS MER