Sökning: "Retailing Business model"

Visar resultat 1 - 5 av 42 uppsatser innehållade orden Retailing Business model.

1. 1. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Katarina Knobel; [2022]
   Nyckelord :omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

   Sammanfattning : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. LÄS MER

3. 2. Den digitala bilaffären : en fallstudie om digitalisering bland bilåterförsäljare i Sverige

   Kandidat-uppsats,

   Författare :Rasmus Kristoffersson; [2022]
   Nyckelord :;

   Sammanfattning : I fordonsbranschen pågår en förändring av den 120-åriga försäljningsmodell som lagt grunden för en bilhandlarstruktur som idag finns etablerad över hela världen. Det finns skarpa indikationer på att fordonsbranschen med fokus på återförsäljarleden har påbörjat en digitalisering som innebär att rollen för de traditionella bilåterförsäljarna står inför en betydande förändring. LÄS MER

4. 3. Augmented Reality in Retail: A customer-centric business implementation framework

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
   Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

   Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER

5. 4. Comparison and evaluation of time series forecasting models and their application in beauty retailing

   Kandidat-uppsats, Högskolan Dalarna/Informatik

   Författare :Viktor Hopkins; [2022]
   Nyckelord :Time series forecasting; beauty retail; SARIMA; Prophet; LSTM;

   Sammanfattning : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. LÄS MER

7. 5. Building customer loyalty in Swedish pharmacy retail

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nikoleta Mircheva; Stefan Pelev; [2021]
   Nyckelord :customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. LÄS MER