Sökning: "Retro Branding"

Hittade 3 uppsatser innehållade orden Retro Branding.

  1. 1. Brand revitalization in the music industry: a case study approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Nyckelord :Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. LÄS MER

  2. 2. Activating A Brands Track Record Using Retro Branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Niklas Heed; Malte Bäck; [2019]
    Nyckelord :Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

    Sammanfattning : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. LÄS MER

  3. 3. Deco Retro : Designprocessen för att skapa ett varumärke

    M1-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Per Eriksson; [2013]
    Nyckelord :brand; branding; sub-brand; identity; corporate identity; grafic design; visual profile; web design; Varumärke; undervarumärke; identitet; grafisk design; grafisk formgivning; visuell profil; grafisk profil; webbdesign;

    Sammanfattning : Denna rapport redogör för skapandet av varumärket Deco Retro. Samt den tillhörandedesignprocessen för att skapa en visuell identitet och profil för varumärket. VarumärketDeco Retro togs fram som ett undervarumärke till Kitsch Sweden AB som behövde ettvarumärke som passade deras nuvarande och framtida produkter. LÄS MER