Sökning: "Returning Switchers"

Hittade 1 uppsats innehållade orden Returning Switchers.

  1. 1. En empirisk studie om varför onlinekonsumenter i modebranschen ägnar sig åt bytesbeteende

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erika Hansson; Johanna Sjödin; [2019]
    Nyckelord :E-loyalty; Switching Behavior; Push-Pull-Mooring; Returning Switchers; Fashion Retailing;

    Sammanfattning : The term loyalty has been given significant attention in the consumer behavior literature. However, it seems as if loyalty is a distant goal for many e-tailers. This thesis sets out to understand why consumers engage in the disloyal act of switching in the fashion retail industry by examining the driving forces for such behavior. LÄS MER