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1. Creative Concept or Watered-down Version?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. LÄS MER
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