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  1. 1. The Green Light towards Sustainability : Embedding Sustainability into a Branded Design Company

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Författare :Reed Evans; Ricardo García Guerra; Myriam Schaefer; Isabella Wagner; [2011]
    Nyckelord :Strategic Sustainable Development; Systems Thinking; Strategic Management Planning; Brand; Sustainable Product Design; Innovation for Sustainability;

    Sammanfattning : Production and consumption of products contribute to the global sustainability challenge by degrading natural and social systems. This thesis focuses on branded products, which through powerful images and meanings symbolise the core business of a company and a platform of identification for its stakeholders. LÄS MER