Sökning: "Richard Amankwah Addo"

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1. 1. To the Next Level : Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Richard Amankwah Addo; Giancarlo Mancuso; [2021]
   Nyckelord :Relationship Building; Brand Building; Interaction; Engagement; Social Media; Sports Organisations;

   Sammanfattning : Aim: The aim of the study is to investigate the influence of social media in building brand and relationship for sport organisations during a global pandemic.   Methodology: The methodology in this study is built on a qualitative method based on a inductive approach. LÄS MER