Sökning: "Richard Romanov"

Hittade 2 uppsatser innehållade orden Richard Romanov.

  1. 1. Att varumärka en destination : Fallet Vaxholm

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Jenny Winell; Richard Romanov; [2016]
    Nyckelord :Destination image; Destination brand; cooperation; Destinationsimage; destinationsvarumärke; samarbete;

    Sammanfattning : The increase in tourism for as well Sweden and Stockholm’s archipelago leads to a heightened competition between the different destinations in the archipelago. There’s also an increase in branding cities and places around the word as well as creating an identity for tourist to recognize themselves in a destination. LÄS MER

  3. 2. Corporate Social Responsibility : De bakomliggande faktorerna och införlivningen i varumärket

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Richard Romanov; Malin Pettersson; [2015]
    Nyckelord :Corporate social responsibility; CSR; Brands; CSR-strategy; underlying factors to CSR; Corporate social responsibility; CSR; Varumärken; CSR-strategi; bakomliggande faktorer till CSR;

    Sammanfattning : Background: Both CSR and brands has taken a bigger role in todays market. Consumers have become more aware of how the companies drives their businesses. Beacuse of that, companies needs to adapt a CSR-program for their business. LÄS MER