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Visar resultat 1 - 5 av 11 uppsatser som matchar ovanstående sökkriterier.

  1. 1. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
    Nyckelord :Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

    Sammanfattning : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. LÄS MER

  3. 2. "...hela Sverige håller på att lära sig skånska!" : En stilistisk analys av Malmös rap- och roastbattlescener

    Kandidat-uppsats, Lunds universitet/Musikvetenskap

    Författare :Elias Åhlander; [2021]
    Nyckelord :Rap battles; Roast battles; Performance analysis; Musicking; Malmö; Comedy.; Cultural Sciences; Social Sciences; Performing Arts;

    Sammanfattning : This essay is based on an observation, made by the author, that the scenes in Malmö for rap battles and roast battles have actors in common. To identify and discuss why that is, the essay will conduct an aesthetic analysis and compare common tools used by rappers and comedians in the respective scenes. LÄS MER

  4. 3. Engaging with female stand-up comedians in Rock & Roast 3 : Genres, Gender and Women’s humor

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Wen Zhao; [2021]
    Nyckelord :Social Sciences;

    Sammanfattning : This research bears the research gaps of Chinese stand-up comedy and female stand-up comedians in mind, aiming to contribute to the lesser researched field of Chinese female stand-up comedy. Audience research is the bedrock of this research which sheds light on how audiences define, interpret and evaluate the genre of stand-up comedy and female stand-up comedy. LÄS MER

  5. 4. Hemskt kul? : En undersökning om användningen av hemska fenomen ihumorformen roast

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Victor Stenqvist; [2021]
    Nyckelord :Roast; mörk humor; stand up; lek; inkongruensteorin; Fredrik Andersson; Messsiah Hallberg; Nikki Glaser;

    Sammanfattning : Denna uppsats använder en kvalitativ analys för att undersöka delar av anföranden i roastprogram framförda av ståuppkomikerna Fredrik Andersson, Messiah Hallberg och NikkiGlaser. Syftet med uppsatsen är att med hjälp av humorteori och forskning förstå hur hemskafenomen kan bli roliga i roast-sammanhang och vilka tekniker som kan nyttjas för att lyckasmed anföranden i roast. LÄS MER

  7. 5. Development of an analytical method for the screening of meaty flavors in commercial foodstuff by SPME-GC/O-MS

    Master-uppsats, Lunds universitet/Livsmedelsteknik och nutrition (master)

    Författare :Ioannis Protopappas; [2021]
    Nyckelord :Gass Chromatography; Mass spectrometry; Meaty flavors; Aromas; Solid pahse microextraction; Mallaird; Lipid degradation; Food technology; Agriculture and Food Sciences;

    Sammanfattning : The aim of the project was to develop a methodology for the chromatographic analysis able to identify the key odorants in meaty food products. The approach was based on the analysis of an already in market product and the theoretical background of the meaty flavors sensorially. LÄS MER