Sökning: "Robert Köstinger"

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  1. 1. Media advertising in Europe - The issue of standardisation from both the business and legal perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Robert Köstinger; [2006]
    Nyckelord :advertising; europe; standardisation; international marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. LÄS MER