Sökning: "Robert Odéen"
Hittade 2 uppsatser innehållade orden Robert Odéen.
1. Contextualizing Data in Marketing Practice
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose - As data is becoming more available than ever for companies, this article aims to uncover the role of data within marketing practices by following its path through the marketers value creation process. That is, the factors deciding the use or non-use of data generated insights and how we can understand the dynamics between them. LÄS MER
2. Establishing a Bonded Warehouse in Singapore - A case study of a company's establishment of a bonded warehouse in Singapore
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : With the lion share of the world’s clothing being produced in Asia there are few who are unfamiliar with the multi-decade long trend of production offshoring to Southeast asian countries. The phenomenon known as “fast-fashion”, meaning clothing produced rapidly to mass-market consumers in response to latest trends, is putting flexibility in the supply chain under the microscope and today there is a growing realization of the benefits to be physically close to main markets. LÄS MER