Sökning: "Robert Van Der Meijden"

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  1. 1. Mincing the brand – A study of the relationship between private labels and retailer brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lars Kungberg; Daryl Ramon Serra; Robert Van Der Meijden; [2008]
    Nyckelord :Retailer brand; Private label; Perceived quality; Store image; Loyalty; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. LÄS MER