Sökning: "Robert Vinke"

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  1. 1. Idea Generation in the Fashion Industry

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Robert Vinke; [2016]
    Nyckelord :Idea generation; Innovation; Fashion Industry;

    Sammanfattning : This research explores the idea generation stage in the innovational process within the fashion industry. The theory section states the relation of idea generation to the innovational process. It was stated that idea generation in the fashion industry is very centralised and attached to the creative director. LÄS MER