Sökning: "Robin Gissler"

Hittade 1 uppsats innehållade orden Robin Gissler.

1. 1. INDIVIDANPASSAD ELLER ÖVERVAKAD? : En kvantitativ studie om olika generationers attityder gentemot individanpassad marknadsföring.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Nils Eriksson; Robin Gissler; [2022]
   Nyckelord :Individanpassad marknadsföring; personlig integritet; Attityd; Generation X; Generation Z.;

   Sammanfattning : Date:                       2022-01-12   Level:                      Bachelor thesis in Business Administration, 15 cr    Institution:           School of Business, Society and Engineering, Mälardalen University    Authors:                Eriksson Nils, 95/11/20               Gissler Robin, 93/09/27                           Title:                       Personalized or monitored?                                  A quantitative study regarding different generations’ attitudes towards  personalized marketing.   Tutor:                     Ulf Andersson    Keywords:             Personalized Marketing, Personal integrity, Attitude, Generation X & Z   Research questions:              RQ1:   In which aspects does the attitude towards personalized marketing                                           differ between consumers in Generation X and Generation Z?                                     RQ2:  How does the attitudes of consumers within Generation X and Generation Z affect their consumption of products from companies using personalized marketing?     Purpose:                The purpose of this paper is to explore whether the attitude towards personalized marketing differs between Generation X and Generation Z. LÄS MER