Sökning: "Robin Hamrén"
Hittade 1 uppsats innehållade orden Robin Hamrén.
1. Hur påverkar din glada recension andras köp?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : During recent years electronic word of mouth (eWOM) has been a hot topic within the field of marketing. This type of media is often referred to as "customer owned" and consists of online communication among consumers about a company's product or service. Such communication has been shown to have an impact on perceptions and intentions. LÄS MER
Resultatsidor:
1