Sökning: "Robin Hamrén"

Hittade 1 uppsats innehållade orden Robin Hamrén.

  1. 1. Hur påverkar din glada recension andras köp?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Robin Hamrén; Love Pyk; [2019]
    Nyckelord :eWOM; Reviews; Brand attitude; Purchase intention; Perceived risk;

    Sammanfattning : During recent years electronic word of mouth (eWOM) has been a hot topic within the field of marketing. This type of media is often referred to as "customer owned" and consists of online communication among consumers about a company's product or service. Such communication has been shown to have an impact on perceptions and intentions. LÄS MER