Sökning: "Robin Issa"

Hittade 1 uppsats innehållade orden Robin Issa.

  1. 1. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Robin Issa; Din Jahic; [2022]
    Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

    Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER