Sökning: "Roger Zhang"

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  1. 1. Brand Reputation in International Marketing Case of Mobile Telephone Companies

    Magister-uppsats, Högskolan i Halmstad

    Författare :Min Zhang; Ekuh Roger Ngwese; []
    Nyckelord :Brand Reputation; Mobile Telephones; International Marketing;

    Sammanfattning : This thesis is concerned with measuring the extent to which the market of mobile telephone companies is influenced by their brand reputation in international marketing. The analysis investigates the relative importance of brand reputation in the marketing of products in the mobile telephone industry. LÄS MER