Sökning: "Romain Aubert"

Hittade 1 uppsats innehållade orden Romain Aubert.

  1. 1. BIG TOBACCO HAS CANCER. IS INNOVATION THE CURE? Marketing innovation in the context of regulation: A case study of the tobacco industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Romain Aubert; [2013]
    Nyckelord :Tobacco; Marketing innovation; smoking; regulation;

    Sammanfattning : Objectives: The tobacco industry has faced increasing marketing regulations since the danger of smoking was widely acknowledged in the 1960s. Critics have pointed out that the "big tobacco" have unlimited resources to circumvent regulations. LÄS MER