Sökning: "Ronja Wallenberg"

Hittade 1 uppsats innehållade orden Ronja Wallenberg.

  1. 1. Gendered Storytelling : A normative evaluation of gender differences in terms of decoding a message or theme in storytelling

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Emma Peterson; Ronja Wallenberg; Johanna Källström; [2017]
    Nyckelord :gender differences; gender stereotypes; gendered marketing; storytelling; marketing stories; content marketing;

    Sammanfattning : Background: The portrayal of men and women in various contexts and genderedrelated research is a field of interest that has been extensively dealt with for more than three decades. Still, an acknowledgement of the “truth” is far from being attained. LÄS MER