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  1. 1. Consumer Loyalty in Sharing Economy : A Case on Transport Sharing Economy

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rownak Tabassum Orthee; Linfeng Wang; [2021]
    Nyckelord :Sharing Economy; Customer Loyalty; Transport Service;

    Sammanfattning : Sharing economy (SE) has become a major business on a global stage, given that many of the companies involved have grown to become some of the leading firms in terms of investment and reach. Examples include companies in the transportation and car service sectors along with the lodging services. LÄS MER